Domain and App verification
Confirm website domain control, app store ownership, bundle IDs, contact email, and operational access before enabling monetization.
Brand Safety & Policy
Traffic quality controls and policy operations built for auditability.
Honchads separates publisher onboarding, traffic-quality monitoring, policy incident handling, and privacy standards into an operating framework that reviewers and demand partners can verify.
Compliance Operations ConsolePublisher quality review status
Active monitoring
KYCDomain and App ownership verification before demand activation
24hPolicy alert window after suspicious traffic or content signals
TCF v2.2Consent strings propagated across eligible auction paths
0.2%Target IVT after bot, data-center IP, and placement-quality filters
Publisher Onboarding Checklist
KYC and traffic review before monetization starts, with each publisher entering an evidence-based review flow covering ownership, business qualification, historical traffic, content risk, and demand eligibility.
Business qualification review
Collect company identity, publisher category, payment details, beneficial-owner checks, and internal approval records.
Historical compliance screening
Review geo mix, referral patterns, ad refresh behavior, IVT anomalies, content category, and previous policy events.
Incident Response SOP
From realtime monitoring to source cleanup within a controlled chain, with every incident carrying a detection signal, owner, action clock, suspension state, remediation record, and reopening decision for policy and demand-partner review.
01Realtime monitoringDetect abnormal IVT, ad stacking, click injection, policy-sensitive content, or consent mismatch signals.
02Alert within 24 hoursNotify publisher contacts, assign an internal owner, and freeze the affected inventory segment for review.
03Pause ad renderingDisable ad serving for risky placements, apps, pages, or demand paths while preserving audit logs.
04Clean violation sourcesRemove the root cause, recheck traffic, document evidence, and only reopen after policy approval.
Privacy & Supply Standards
Standardized declarations across inventory, consent, and supply-chain transparency, treating privacy and supply transparency as operating requirements for every eligible publisher integration.
Compliance standard coverage
ads.txtRequire authorized seller declarations for Web inventory and validate reseller relationships before activation.
app-ads.txtRequire App publisher declarations and store-domain consistency for mobile inventory supply paths.
CMPIntegrate consent management signals so auction eligibility can respect user choice and regional requirements.
IAB TCF v2.2Propagate consent strings across demand paths and block ineligible processing when signals do not satisfy requirements.
- Maintain publisher policy records, onboarding approvals, incident logs, and remediation notes for review.
- Review supply-chain metadata, seller authorization, and ad placement quality before demand expansion.
- Align GDPR and CCPA privacy controls with consent-aware auction handling and data minimization.
- Keep policy escalation paths separate from revenue operations so risky traffic can be paused quickly.
Traffic Quality Evidence
Continuous controls for high-quality supply and sustainable programmatic yield, presenting traffic quality proof as measurable operating evidence: IVT reduction, suspicious-source isolation, policy response time, and post-cleanup yield recovery.
0.2%IVT target after ADX plus risk-control cleaning for high-quality App inventory
35%eCPM uplift reference after removing invalid sources and restoring premium demand paths
24hMaximum first-alert window for policy-sensitive incidents and suspicious traffic spikes
4 layersKYC, traffic screening, privacy standards, and incident response controls