Case Studies & Insights

Publisher outcomes backed by traffic-quality evidence.

Honchads presents anonymized publisher cases with measurable baselines, intervention records, post-cleanup metrics, and downloadable market reports for prospective partners.

Publisher Outcome ConsoleClean supply growth snapshot
3 anonymized cohorts
0.2%IVT after ADX plus risk-control cleaning in a Tier 1 game App case
+35%eCPM uplift after invalid sources were isolated and premium demand returned
2-3downloadable App and Web trend reports generated by analysis systems
EmailLead capture flow for report download and solution consultation
Verified Case Studies

Anonymized publisher wins with clear before-and-after metrics, keeping customer identity private while showing the operating context, intervention, and measurable performance movement reviewers can understand.

Tier 1 Game App

ADX plus risk-control cleaning restored premium demand.

A high-volume game App used Honchads ADX routing, bot filtering, data-center IP suppression, and placement-quality review to isolate invalid sources.

0.2%post-cleanup IVT
+35%eCPM uplift
24halert window
Utility Web Network

Header bidding and floor strategy lifted Web yield.

A utility site network moved from fragmented demand to unified client-side and server-side competition with floor testing and demand-path controls.

+27%average eCPM
18demand paths
-31%timeout waste
Content Publisher

Privacy-ready PMP packaging improved buyer confidence.

A content publisher standardized ads.txt, consent signals, placement taxonomy, and PMP Deal reporting before expanding premium buyer access.

0policy escalations
+22%direct yield
TCFconsent routing
Measurement Method

How case evidence is prepared for partner review, framing results with controlled baselines, traffic-quality filters, demand-path notes, and post-change performance windows so they read as operating evidence.

01Baseline captureRecord impressions, IVT, eCPM, fill, latency, geo mix, and demand sources before changes.
02Intervention logDocument ADX routing, Header Bidding, PMP controls, policy filters, and placement updates.
03Quality cleanupExclude suspicious traffic, bot patterns, data-center IPs, and non-compliant placements from evaluation.
04Outcome windowCompare post-change metrics with the baseline and preserve evidence for sales and policy review.
Industry Report Library

Trend reports generated from App and Web analysis systems, using the report center to collect prospective publisher emails while demonstrating market intelligence, geo analysis, and monetization benchmark capabilities.

Open the downloadable insights center.

Browse 2-3 PDF-style reports, choose the most relevant benchmark, and submit an email to request the download package.

View Industry Reports
  • Reports cover App market trends, Web supply quality, and programmatic yield benchmarks.
  • Email capture can be connected to CRM, marketing automation, or a publisher success queue.
  • Report metadata includes publish month, coverage, analysis signals, and recommended next step.